When and Why Should I Use a Microsite?

In this article, (a work in progress) I’m going to explain when and why you should deploy a microsite instead of simply adding more pages and information to your main corporate site, but first I think a simple definition would be helpful. My definition of a microsite is a small website with roughly 5 to 15 pages with a shorter than average life expectancy (they typically don’t live as long as a corporate site, but will sustain as long as the product or content is relevant and alive) and is dedicated to a specific subset of information. Fortune 1,000 companies often employ microsites. The index or home page for this microsite will often be hosted on the corporate site, but all other pages might be hosted elsewhere so that the product marketing manager can change the content rapidly–not so easy to do on the main and massive corporate site. So the product manager develops a microsite that can be highly customized for their product line as well as for their target customer.

Here is a link to a Google information page with microsite definitions from several resources such as Wikipedia.

User experience perspective:

  1. Customized to specific user needs
  • Don’t make me wade through all the other masses of information on your site

Speed to market:




Google Panda articles for SEO

This blog article from the BadAssGroup shares articles on resources about Google’s latest search algorithm release called Google Panda.

Here’s Wikipedia’s article on Panda.

This seo-focused website, www.seomoz.org, has a good overview article titled Beating Google’s Panda Update – 5 Deadly Content Sins on how and why Panda works the way it does, what the developers were trying to accomplish, and how to optimize your site to maximize your rankings with Google Panda. The bottom line: your site should be well organized and have quality content for users searching for relevant content. It should be a good experience for the user.

Great SEO-focused web sites and blogs

This blog post is aimed at making your research for SEO information more easily. Since I’m continually scouring the internet for smart marketing practices, I think it makes sense to share this information with others as I stumble upon good, helpful and smart information.

So here are some links to some good SEO articles and best practices as well as smart sites that focus on SEO and are helpful to those of us in continual search for the latest marketing goods.

Search Engine Watch, a very resourceful website that focuses on SEO.

From SEO Influence, a nice article titled Smart SEO Practices with some helpful bullet points on the do’s and don’ts of SEO and long term success.

Give Away Your Secret Sauce!

This is a great article on content strategy and why you should give away your secret sauce–tell the world your secrets to successful strategy and execution. In summary, it’s better to let your competitors know your secrets (if they’re paying attention) and be known in the industry as an expert than to keep your secrets hidden and not be known as an expert by anyone. The more someone realizes your competency and excellence in a given subject matter, the more they believe in you and want to work with you to ensure they are working with the best. It’s less risk to client to work with an expert who does great work and knows all the tricks to the proverbial trade.

Links to gamification articles & thought leaders


Gabe Zichermann (b. 1974) is an entrepreneur, author, highly rated public speaker and gamification thought leader. He is the chair of the Gamification Summit and Workshops, and is co-author of the book “Game-Based Marketing” (Wiley, 2010) where he makes a compelling case for the use of games and game mechanics in everyday life, the web and business. Gabe is also a board member of StartOut.org and facilitator for the NYC chapter of the Founder Institute. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at http://Gamification.Co